The current development of the Internet of Things is not as fast as expected. There are five reasons: the market demand is not clear enough; the hardware cost cannot be reduced; the software ecology is not perfect; it spans multiple disciplines and requires multiple technological breakthroughs; security issues Unable to guarantee, privacy issues have become a hot topic of dispute. In the development process of any technology, there will be many problems, but companies with good operating models will have the opportunity to break out. There are five profitable business models for reference:
1. Software subscription model; if you are engaged in companies that provide SaaS software services, you can consider providing monthly subscriptions or paid upgrades, etc., to bring consumers closer by continuing to provide services;
2. Service model: Let customers buy services, not the product equipment itself. For example, if you are a pump manufacturer, you can consider an upgraded version of the pump that measures the pumping volume, and let the user pay according to the pumping volume;
3. Asset sharing model; shared bicycles and shared cars have shown us the successful use of this model;
4. Internet of Things products are used as a channel platform to sell other products; Amazon implements this model by using Amazon Dash buttons, such as attaching the "Internet of Things button" with the function of ordering laundry detergent to the washing machine. When you press the button, it will Order the product from Amazon and deliver it to your home within a few days;
5. The Internet of Things has become a tool for data profitability; the value of the Internet of Things lies in the benefits you can get from the collected data. Data has become a more precious resource in the world. Companies like LinkedIn or Facebook collect it from everyone. A large amount of data (usually free), although they use the data to provide us (users) with some services, the real value lies in using this data to promote their products and services for advertisers and other third-party companies.
On the whole, the development of a new industry requires multiple innovations. Not only technological innovation, application innovation, but also business operation model innovation are equally important. A good business model will promote the continuous development of the industry.